GARNET PITCHFORD - Tennis Club 1947 | FRAMED
From the Pitchford family's personal collection
We are so thrilled and honored to carry this incredible example of Southern California history.
Garnet Pitchford: Historic Images from 1905 – 1955 He documented the rapid growth of the American West, pioneered street-view postcard photography, and traveled everywhere from San Diego to Seattle to Santa Fe with his elaborate collection of cameras.
Postcard photographer Garnet Pitchford was constantly on the move and on assignment between 1905 and 1955 – and he captured thousands of bygone images of the western United States on 6” x 8” black & white negatives and 4” x 5” color transparencies.
Today, Garnet’s family honors his legacy by offering limited-edition art prints from his original film. This is one of those, from the personal collection of Garnet's granddaughter, Ginny Pitchford (a precious friend to TEOT.)
One of Garnet’s most iconic images – his Tennis Club postcard from 1947 – put Palm Springs on the modern map in genuine Kodachrome color instead of the old-fashioned “colorized” method. Of all the majestic landscapes and colorful destinations Garnet Pitchford encountered during his 50-year career, he considered the Palm Springs area most beautiful; He purchased a home and retired there in 1955.
The Pitchford family were honored to display many of his desert images as part of the Palm Springs 75th Anniversary celebration.
WHY WE LIKE IT!
I thought Ginny was rocking a Slim Aarons above her bed and so I was naturally thrilled to learn that this was an example from her grandfather's body of work. I had heard tale of his illustrious life as a photo-journalist and postcard photographer throughout the first half of the twentieth century.
That handsome fellow leaning against the pool ladder is Ginny's dad and one of the ladies was an old girlfriend from before the days of her mom, having a chat with her aunt while her uncle looks on, lazing in the background. I included a snapshot of one of the framed original postcards from the 40s, for which this photograph was taken.
We find the piece to be incredibly relevant to our current home decor trends. It's got just the right energy in its composition and all of the colors that exude the vintage vibes that we love about the Palm Springs lifesyle.
Get your own piece of SoCal history with this limited edition print, straight from the Pitchford family collection.
Learn more about the collection here: http://www.pitchfordphotos.com/
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